Email marketing can be a great way to create another marketing avenue for your business and one that can be very powerful when done correctly. The results can led to increased conversions, greater return on investment and allows you to segment your audience based on their interests for more targeted marketing.
The following email marketing tips will help you maximise your email campaigns for more engagement
Define Your Audience
One of the most important steps in email marketing is the ability to define your audience before you start writing your emails, designing and sending your campaigns. Doing so will give way to more targeted emails based on the interests of your email list. Having this information before you send emails to your list makes it a lot easier to determine the content of your emails and can thus led to greater engagement and more sales.
If you don’t currently have subscribers on your email list, this gives you a great opportunity to set up a subscription form based around a particular topic. By setting up a email subscription form based on a very specific subject you automatically know what your readers want to know about and you can customise your email campaigns around this information.
If you already have email subscribers but don’t know anything about them. Try to backtrack to how they signed up to your email list. What page did they subscribe on? What did your text say? Finding the page with the largest sign up rate can often lead to understand better about what your audience are looking for.
Determine Your Content
Once you understand what your audience are interested in, it’s time to start determining your content. If you have an email list with a focused topic one good way to try and see which content works better for your list is to spilt the email list to test different headlines/styles of writing and more. By testing different versions of content to the same email list you can track which of the campaigns has the most engagement. Over time you’ll understand which version of the content works better for your email. This can led to more sales and more engagement using the same numbers on your list.
Once you’ve figured out the above steps it’s time to work out how often you’ll send your emails. This can be tricky as emailing too often can lead to users unsubscribing from your list. Email too little and they may loose interest. There’s no real formula to use when figuring out how often to send emails to your list, unless you specify that they will receive emails, daily, once per week etc. If you’re not sure we advise to start off with around one email per month to see how your audience responses then test it further to find the correct amount that works for you and your audience.
It’s important that you get organised with your email campaigns and set a schedule of when you’ll send the emails. Create a roadmap to work from, this roadmap can be designed in such a way that allows a product sell at the end of the campaign. There are a lot of options here but its important to keep on top of your work to maximise your email efforts.
Email marketing is both an art and a science. It’s important to follow the steps above to increase your chances of keeping and growing your email list. It’s also important to track what you are doing. Keeping an eye on email open rates, links clicked and more and help you drill down into what is and what is not working.