When you’re a business owner with a website, the most important thing is ensuring the needs of the customer are met at all times. Without even realising it, the user will feel more engaged and therefore more likely to trust and continue interacting with your site, trusting you and your product and removing the obstacles between them and converting to a sale. By optimising your website around the customer, you increase the chances that they will stay engaged.
- Identify your customer. The most important thing to start with is to have a clear picture of who your ideal customer is. Use previous data to determine who the average person purchasing your product or service is, and use this as your key figure. You can have multiple customer models, but they should each represent a significant amount of revenue, or a different niche that you cater to.
- Conduct interviews with stakeholders and involved parties. It’s worth getting feedback from a variety of different sources, to decide what aspects are most important to focus on for customers. Decide which key elements are the focus of the website overall and where you need to put the focus.
3.Commission or conduct user testing. There are websites and online services where you can commission an experienced tester to visit your website and give you feedback on their experience, including what they immediately notice, whether they found the key areas of the site easily, and whether they would recommend your website to a friend. You can use this data to make targeted changes to your website.
- Experiment and test. Customers are constantly changing, and your website may need to also. Continually analyze your data to find out what’s working and what isn’t, and try new things to discover the best plan of attack.
Customer centric websites are essential for creating a user experience that encourages visitors to trust, interact and eventually convert into sales. It’s all about understanding your audience, testing with real people, and making changes to the structure of your website as a whole.